Terms & Conditions

1 Introduction & Acceptance

These Terms & Conditions ("Terms") form a legally binding agreement between you ("you", "Client", "User") and Bookgoals ("we", "us", "our", "the Company"). They govern your access to and use of our websites — including BookGoals.in, our advertising landing domain dubai-real-estate.bookgoals.in, and any related pages, forms, content and communication channels — as well as any services we provide.

By accessing our website, submitting a form, booking a call, or engaging our services, you confirm that you have read, understood and agreed to be bound by these Terms. If you do not agree, please do not use our website or services.

Where a separate written proposal, statement of work, service agreement or order form has been signed or accepted by both parties, that document will govern the specific engagement. In the event of a conflict, the signed engagement document takes precedence over these general Terms.

2 Definitions

• "Services" — marketing, lead generation, acquisition funnel building, campaign management, consulting and related services provided by Bookgoals.
• "Client" — any individual or business that engages Bookgoals for Services.
• "Deliverables" — assets, systems, funnels, creatives, reports, documentation or other materials produced for the Client.
• "Advertising Platforms" — third-party platforms such as Google Ads, Meta (Facebook & Instagram), or other channels used to run campaigns.
• "Ad Spend" — money paid directly to advertising platforms for media placement. Ad Spend is separate from our service fees.
• "Engagement" — the period during which we provide Services to the Client under an agreed scope.
• "Confidential Information" — non-public business, financial, technical or strategic information shared between the parties.

3 Who We Are & Eligibility

The Services are provided by Bookgoals. Our full contact and business details are set out below and in Section 22.

To engage our Services, you must be at least 18 years of age and legally capable of entering into a binding contract. If you are engaging on behalf of a company, you confirm that you have authority to bind that company to these Terms.

4 Scope of Services

Bookgoals builds and manages acquisition systems for real estate businesses. Depending on the agreed scope, Services may include:

• Acquisition funnel strategy, design and implementation
• Paid advertising campaign setup and management on Google and Meta
• Landing pages, lead forms, tracking and conversion measurement
• Lead qualification workflows and CRM/pipeline setup
• Creative strategy, ad copy and ongoing optimisation
• Performance reporting, analysis and strategic recommendations
• Consulting, training or advisory services where agreed

Not included unless expressly agreed: advertising media spend, third-party software subscriptions, CRM licences, photography/videography production, legal or compliance filings, and any service not listed in the written scope.

5 How an Engagement Begins

Every engagement follows a clear, documented process so both parties know exactly what to expect.

No engagement, obligation or guarantee is created until a written proposal or agreement has been accepted by both parties and any applicable initial payment has been received.

6 Fees, Billing & Payment

• Service fees are set out in your proposal or agreement and may be charged as a one-time setup fee, a monthly retainer, a performance component, or a combination of these.
• Ad Spend is separate and is paid by the Client directly to the advertising platforms. We do not mark up or retain Ad Spend unless explicitly agreed in writing.
• Invoicing is typically issued in advance for the upcoming period unless otherwise agreed.
• Payment terms are stated on each invoice. Unless agreed otherwise, invoices are due within 7 days of issue.
• Late payments may result in suspension of Services, and may attract reasonable interest or administrative charges where permitted by law.
• Taxes — all fees are exclusive of applicable taxes, which will be added where required.
• Currency & charges — bank, gateway and currency-conversion charges are the Client's responsibility unless agreed otherwise.
• Price changes — we may adjust fees for future billing periods with reasonable written notice.

A detailed billing schedule, including due dates and payment methods, is provided in your engagement proposal. Please retain a copy for your records.

7 Performance & Results Disclaimer

We work hard to deliver strong outcomes, but it is important to be transparent about how results are produced and what influences them.

• Any figures, examples, case studies or benchmarks shown on our website, ads or calls are illustrative only and are not a promise of future performance.
• Results depend on factors including market conditions, your offer, pricing, sales process, budget, competition and how quickly leads are followed up.
• We do not guarantee specific lead volumes, conversion rates, revenue, deal counts or return on ad spend unless explicitly stated in a signed written agreement.
• Advertising platforms may change policies, algorithms, targeting options or costs at any time, which can affect performance.
• You are solely responsible for your own business decisions, pricing, contracts, compliance and dealings with your clients.

8 Our Performance Commitment

Where we make a specific performance commitment — such as a stated outcome within a stated timeframe — it applies only when all of the following conditions are met:

• The commitment is written into a signed proposal or service agreement.
• The agreed Ad Spend is funded on time and maintained throughout the period.
• All required client assets, access, approvals and information are provided within agreed timelines.
• Leads are followed up promptly and professionally by the Client's team.
• The Client's offer, pricing and market conditions remain materially unchanged.
• The Client complies with all platform policies and applicable laws.

9 Client Responsibilities

Our ability to deliver depends heavily on timely cooperation. By engaging us, you agree to:

• Provide accurate, complete and lawful information about your business, projects and offers.
• Grant necessary access to advertising accounts, domains, CRM systems, analytics and websites.
• Respond to requests for approvals, feedback or assets within reasonable timeframes.
• Ensure you have the legal right to use any content, imagery, branding or claims you supply to us.
• Follow up on leads promptly and maintain a professional sales process.
• Comply with all applicable laws, regulations and platform advertising policies in your market.
• Maintain valid licences, permits and permissions required for your real estate activities.
• Keep your own records of leads, enquiries and communications.
• Notify us promptly of any change that may affect the campaign, such as pricing or offer changes.

Delays caused by missing information, withheld access or slow approvals may affect timelines and performance, and do not constitute a breach by Bookgoals.

10 Refunds & Cancellations

• Setup and onboarding fees are generally non-refundable once work has commenced, as resources are allocated immediately.
• Monthly retainers are billed in advance and cover the upcoming service period. Partial-month refunds are not typically provided once the period has begun.
• Cancellation requires written notice in line with the notice period stated in your agreement.
• Completed work — fees for services already delivered remain payable.
• Ad Spend is paid to third-party platforms and is subject to their own refund policies. We cannot refund platform spend.
• Performance-based refunds, where applicable, are governed exclusively by the terms of your written agreement.

Full details are available in our separate Refund Policy, which forms part of these Terms by reference.

11 Intellectual Property

• Our property — our website content, brand, frameworks, methodologies, templates, internal tools, processes and pre-existing materials remain the exclusive property of Bookgoals.
• Your property — all business information, branding, logos, project details, imagery and data you provide remain yours.
• Deliverables — upon full payment of applicable fees, you receive a licence or ownership (as specified in your agreement) to use the final Deliverables created specifically for you.
• Underlying components — reusable frameworks, systems, code libraries and know-how used to build Deliverables remain our property and may be reused for other clients.
• Portfolio rights — unless you request otherwise in writing, we may reference your business name and general results in our portfolio or marketing materials.
• Restrictions — you may not copy, resell, sublicense or reverse-engineer our proprietary materials without written permission.

12 Confidentiality

Each party agrees to keep the other's Confidential Information private and to use it only for the purposes of the engagement. This obligation continues after the engagement ends.

• Confidential Information may be shared with team members and contractors who need it to perform the Services, under confidentiality obligations.
• Confidentiality does not apply to information that is public, independently developed, or required to be disclosed by law.
• We will not disclose your business data to competitors or use it for unrelated purposes.

13 Acceptable Use

When using our website or Services, you agree not to:

• Provide false, misleading or fraudulent information.
• Use our Services for unlawful, deceptive or harmful purposes.
• Violate any advertising platform policy, including Google Ads and Meta advertising standards.
• Infringe intellectual property, privacy or publicity rights of any third party.
• Attempt to gain unauthorised access to our systems, accounts or data.
• Introduce malware, viruses or any harmful code.
• Scrape, copy or systematically extract content from our website without permission.
• Interfere with the normal operation, security or availability of our Services.
• Resell or misrepresent our Services as your own without written authorisation.

We reserve the right to suspend or terminate access if we reasonably believe these rules have been breached.

14 Third-Party Platforms & Services

Our Services rely on third-party platforms and tools. By engaging us, you acknowledge and agree that:

• Google & Meta — advertising accounts, policies, approval processes, costs and performance are controlled by these platforms, not by us.
• Hostinger — our website and landing pages are hosted on Hostinger infrastructure. Hostinger provides hosting services subject to its own terms and acceptable use policies.
• Cal.com — call scheduling is handled by a third-party booking platform subject to its own terms and privacy practices.
• Other tools — CRM, analytics, email and automation tools are governed by their respective providers' terms.

We are not responsible for outages, policy changes, account suspensions, data loss or service interruptions caused by third-party platforms, provided we have acted reasonably and in good faith.

15 Advertising Compliance

We are committed to running compliant, honest advertising. In connection with our Services:

• We do not create ads containing false, misleading or deceptive claims.
• We do not use prohibited content, including discriminatory, unsafe or exploitative material.
• We do not target users below the minimum permitted age for advertising platforms.
• We comply with applicable data-protection and consent requirements, including for lead forms and tracking pixels.
• We do not use sensitive or special-category data for ad targeting.
• We follow real-estate advertising rules applicable to the markets we serve, including any required disclosures.
• We expect Clients to provide accurate claims, valid licences and lawful offers for use in advertising.

If a Client instructs us to run content that we reasonably believe breaches platform policy or applicable law, we may decline or pause that content without liability.

16 Limitation of Liability

To the maximum extent permitted by applicable law:

• Our Services are provided on a commercially reasonable efforts basis.
• We are not liable for indirect, incidental, special, consequential or punitive damages, including loss of profit, revenue, data, goodwill or business opportunity.
• We are not liable for losses arising from market conditions, platform policy changes, competitor actions, or your own business decisions.
• We are not liable for outcomes resulting from the Client's failure to follow up on leads, honour advertised offers, or maintain service quality.
• Our total aggregate liability for any claim relating to the Services is limited to the total service fees actually paid by you to Bookgoals in the three (3) months preceding the event giving rise to the claim.
• Nothing in these Terms excludes liability that cannot lawfully be excluded or limited.

17 Indemnification

You agree to indemnify and hold harmless Bookgoals, its owner, employees, contractors and agents from any claims, damages, losses, liabilities or expenses (including reasonable legal fees) arising from:

• Your breach of these Terms or any applicable law.
• Content, claims, imagery or offers you provided to us for use in advertising.
• Your products, services, pricing or business practices.
• Your handling of leads, clients, personal data or communications.
• Any misrepresentation made by you to us, to platforms, or to your own customers.

18 Term & Termination

• Term — the engagement runs for the period stated in your agreement, typically on a monthly rolling basis unless a fixed term is agreed.
• Termination for convenience — either party may terminate with the written notice period specified in the agreement.
• Termination for cause — either party may terminate immediately if the other commits a material breach that remains uncured after reasonable written notice.
• Effect of termination — fees for work completed up to the termination date remain payable, and we will provide reasonable handover of agreed assets.
• Suspension — we may suspend Services if invoices remain unpaid beyond the stated terms, or if continued work would breach platform policy or law.
• Survival — provisions relating to confidentiality, intellectual property, liability, indemnification and governing law survive termination.

19 Force Majeure

Neither party will be liable for delays or failure to perform caused by events beyond its reasonable control, including natural disasters, war, civil unrest, government action, internet or hosting outages, platform-wide advertising disruptions, epidemics, or other events of force majeure. Affected obligations will be suspended for the duration of the event.

20 Governing Law & Dispute Resolution

• These Terms are governed by the laws of India, without regard to conflict-of-law principles.
• The parties will first attempt to resolve any dispute through good-faith discussion and written notice.
• If a dispute cannot be resolved amicably within 30 days, it will be subject to the exclusive jurisdiction of the courts located in Kolkata, West Bengal, India, unless otherwise agreed in writing.
• Nothing in this section prevents either party from seeking urgent injunctive relief where necessary.

If you are a consumer located in a jurisdiction with mandatory local consumer-protection rights, nothing in these Terms limits rights you cannot lawfully waive.

21 Changes to These Terms

We may update these Terms from time to time to reflect changes in our Services, technology, legal requirements or platform policies. The "Effective Date" and "Last Updated" fields at the top of this page always reflect the current version.

• Material changes will be communicated where reasonably practicable.
• Continued use of our website or Services after an update constitutes acceptance of the revised Terms.
• For active engagements, the version in effect at the time of acceptance will generally govern that engagement unless both parties agree otherwise in writing.